Channel 4 to keep screening controversial Paddy Power ad

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Broadcaster has no plans to drop ‘transgendered ladies’ advert despite 500 complaints and ESPN pulling it

Channel 4 has no plans to drop a controversial “transgendered ladies” ad by bookmaker Paddy Power despite almost 500 complaints to the advertising watchdog, which have prompted a rival broadcaster to drop the campaign.

Channel 4′s stance is at odds with US sports giant ESPN, which was also scheduled to air the TV ad ahead of the Cheltenham racing festival, which has now pulled the campaign from its network.

“We’ve reviewed the commercial in question, and have made an internal editorial decision that it will not run on ESPN,” said a spokesman for ESPN.

Channel 4 said it had a “duty” to make sure that any ads it airs are fully compliant with the advertising code.

A spokesman for the channel said it was the broadcaster’s policy to leave it “up to our viewers to make their own judgment about the adverts they have seen”.

The Paddy Power advert asks viewers to spot the “transgendered ladies” among a crowd of racing fans at the Cheltenham festival.

It was accused of inciting transphobia with the campaign, which promised to make the festival’s Ladies’ Day “even more exciting by adding some beautiful transgendered ladies: Spot the stallions from the mares”.

The ad goes on to show a series of shots of well-dressed racegoers with a voiceover guessing which are men and which are women.

Paddy Power said the ad, which has already been broadcast by Sky Sports, had been given the green light by official body Clearcast.

Clearcast pre-vets TV ads to try to ensure they will not break the advertising code governed by the Advertising Standards Authority.

The ASA, which has received 473 complaints about the campaign, has launched an investigation to see if it is in breach of the code.

Paddy Power and BSkyB have been criticised by the lesbian, gay, bisexual and transgender community. BSkyB has said that it has no intention of pulling the ad from its channels.

A spokesman for BSkyB said: “Prior to transmission all advertising is checked by Clearcast, an independent body dedicated to applying the ASA rules and regulations on advertising. If, retrospectively, any ad is thought unsuitable for broadcast, the ASA can step in. When they do so, we always comply with the judgments they make.”

LGBT Lib Dems Northern Ireland said Paddy Power had brought “shame on itself” and that the marketing tactic was in poor taste at a time when the UK government is trying to wipe out all forms of prejudice in sport.

“To use the subject of transgender in such a degrading and mocking way is a clear-cut case of transphobia,” said the organisation on its website.

Paddy Power said the ad was a bit of “mild-mannered fun” in the runup to the Cheltenham festival.

The CheltenhamFestival.net website said the campaign was “tongue in cheek” but admitted that some people have found it “in poor taste”.

Paddy Power is no stranger to controversy, having recently featured Imogen Thomas in a football ad campaign titled “Blow Me” in a bid to capitalise on the publicity surrounding Ryan Giggs’s affair.

In 2010 the bookmaker aired what was to become the most complained-about ad of the year featuring blind footballers kicking a cat.

Invited to add their comments, visitors to the site branded it “a disgrace” and “simply horrendous”. “I have never seen such an insensitive hate ad,” wrote Alex Kennedy.

• To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly “for publication”.

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Paddy Power faces investigation over ‘transgendered ladies’ ad

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ASA launches inquiry after hundreds of complaints about TV campaign asking viewers to ‘spot the stallions from the mares’

The advertising regulator is to investigate a TV ad by Irish bookmaker Paddy Power that asks viewers to spot the “transgendered ladies” among a crowd of racing fans at the Cheltenham festival.

The Advertising Standards Authority received 360 complaints that the campaign is offensive towards transgender people.

Paddy Power and broadcaster BSkyB were accused of inciting transphobia with the campaign, which promised to make the festival’s Ladies’ Day “even more exciting by adding some beautiful transgendered ladies: Spot the stallions from the mares”.

The ad goes on to show a series of shots of well-dressed racegoers with a voiceover guessing which are men and which are women.

The campaign, which broadcast on Sky Sports at the weekend, immediately drew criticism from the lesbian, gay, bisexual and transgender community.

LGBT Lib Dems Northern Ireland said Paddy Power has brought “shame on itself” and that the marketing tactic was in poor taste at a time when the UK government is trying to wipe out all forms of prejudice in sport.

“To use the subject of transgender in such a degrading and mocking way is a clear-cut case of transphobia,” said the organisation on its website.

“What is worse is that the advert appeared during Sky Sports’ very popular Soccer Saturday not just once but three times. So while we have the UK government running a campaign to wipe out transphobia in sport we have the nation’s number one sports channel showing such an advert.”

Paddy Power is no stranger to controversy, having recently featured Imogen Thomas in an ad campaign in a bid to capitalise on the publicity surrounding Ryan Giggs’s affair.

In 2010 the bookmaker aired what was to become the most complained-about ad of the year featuring blind footballers kicking a cat.

The CheltenhamFestival.net website said the campaign was “tongue in cheek” but admitted that some people have found it “in poor taste”.

Invited to add their comments, visitors to the site branded it “a disgrace” and “simply horrendous”. “I have never seen such an insensitive hate ad,” wrote Alex Kennedy.

Stephen Glenn wrote: “We have a government that is working to get homophobia and transphobia out of sport. Yet we have a betting company linking this gross advert to the name of the Cheltenham Festival. I don’t think the staff for Cheltenham should be asking us what we think of this but should have condemned it outright themselves.”

A spokesman for Paddy Power said that the ad campaign has generated “plenty of public response” which it says has been “healthily mixed”.

“Several members of the UK transgender community are cast in the ad, and it was also cleared by Clearcast [which pre-vets TV ads] before airing,” said Paddy Power. ” This ad is simply a bit of mild-mannered fun in the runup to the Cheltenham festival.”

• To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly “for publication”.

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The case for celebrities at book festivals

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Cheltenham literary director says the word literature ‘frightens people’ and appeals to book festivals to ‘stop knocking each other’

The cross-border debate over whether celebrities should appear at book festivals continues this week.

Nick Barley, director of the Edinburgh international book festival, recently singled out Cheltenham and Hay festivals for being too concerned with famous names. He prides himself on refusing to pay large sums for stars without books.

The majority of people who commented on our blogpost last week said they supported his stance.

He pointed out that last summer Cheltenham Literary Festival put on headliners who didn’t have new books. It also has a food day and comedy arena featuring the likes of Johnny Vegas, Dave Gorman and Frank Skinner.

In the interest of fairness we offered those festivals a chance to respond to his comments. The organisers of Hay festivals have yet to respond, but Cheltenham chief executive Donna Renney got in touch this week. She said:

I do think bringing more famous names would make his life a lot easier in terms of selling tickets. Our ticket sales are going up year on year. I think there’s an enormous hunger for live interaction and face to face debate.

We have a very strong feeling that literature festivals must not become solely the preserve of the educated middle classes. We’ve got to draw a wide audience in. We realised a few years ago that in order to get a buzz and a mix of audience, we had to expand our programme.

But that doesn’t mean we’ve lost our values or our commitment to new authors and contemporary work. We just don’t want anybody to feel excluded.

Barley said it Cheltenham had become “not so much a literary festival as a festival of ideas, famous people and celebrity.” Although ‘literature’ is in her festival’s title, Renney admitted she has concerns that it might put people off.

We don’t want to mess with the word ‘literature’, but it does frighten people.

There are people who see that word and might think the books we’re talking about might be too difficult. Yes, there are lots of high-brow events at Cheltenham where you’ve got a lot of erudite people discussing very intellectual things, but there are also events which are good fun where people can find a way into literature.

It was good to see Nick Barley say he respected Hay and Cheltenham. But I would love to see all three of us work more closely together, rather than knocking each other’s programmes. We’re all trying to do different things. Let’s stop knocking each other and let’s put together something together. The work Nick is doing with the Word Alliance is a really good thing.

Yes we are in competition together in terms of our profile and how many papers write about us, but we’re not in competition in terms of absolute commitment to encouraging authors and people to read. And there’s no competition for audiences either because we’re all at different times of the year.

Renney, who is on the board of the British Arts Festivals Association, said she plans to visit the Edinburgh festival this year. She said ‘power’ will be this year’s theme at Cheltenham.

It looks like it’s going to be a good publishing autumn and we’re encouraged by the discussions we’re having with publishers. Our theme this year is going to be power, so we’ll be taking an international look at who has power in the world as well as domestically.

Barley said there were more innovative ways to entice a diverse audience to a book festival, giving the example of a reading by Tam Dean Burn last summer in the book festival’s free Spiegeltent. The former Taggart actor was joined by fellow Leith writer Irvine Welsh to read tributes to Edinburgh poet Paul Reekie. Barley said:

Reekie was a lost soul, a drug user, but very well loved by the Scottish writing community. The people who came were singing Hibs football songs as they waited for the event to start. They were working class Leith 40-something males.

It very quickly filled up and a queue formed outside. They really wanted to come in. They could hear the readings beginning so started threatening my team who had become a bit anxious and it started to get a bit edgy.

But afterwards I thought, to be able to say that the working class men of Leith were beating down the door to get into a literary festival, well… Result. That’s innovation.


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Jockey Club chief faces big hurdles

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Simon Bazalgette, chief executive of British horse racing’s largest commercial body, is about to take a huge gamble on revamping the home of the famous Cheltenham Festival

Simon Bazalgette, the chief executive of the Jockey Club, is considering a multimillion pound punt. The person dubbed the “most powerful man in British horse racing” holds the reins of 14 British racing tracks and, despite all the woes of the credit crunch, he is now contemplating a grand and lavish project to revamp the famous course at Cheltenham.

“Obviously financing big projects is much harder now,” he admits. “Over the next three, four, five years [Cheltenham is] probably the major bit of capital investment that we would like to make across the Jockey Club. We are working through various feasibility plans at the moment. We have a reasonable amount of bank debt. At the height we probably had £130m to £140m of debt. We are now down to between £90m and £100m. And that’s reducing significantly this year. I’m sure debt will be a part of [the Cheltenham redevelopment].”

It is not clear just how much a revamp of Cheltenham would cost, although £30m has been spent at Epsom and £25m on Aintree. While raising debt may be challenging in these markets, the famous festival course is crucial to the club and the man running it.

Industry gossips reckon Cheltenham accounts for about half of its £18.3m operating profit (the Jockey Club says it is impossible to split out and that the course is a “key source”, but contributes less than half, of revenues).

Still, Cheltenham management believes a redevelopment is long overdue and racing rumours suggest it is about to use its sway to achieve what it wants. Some suggest building work could start immediately after the 2014 Cheltenham Festival, but Bazalgette is unmoved. “It is still at an early stage,” he blocks. He gives little further ground, which is what you might expect from a man of coming from such a successful bloodline. The great, great-grandson of Sir Joseph Bazalgette, the designer of London’s sewers, he is also a cousin of media entrepreneur Peter Bazalgette, who brought Big Brother to British television audiences and promoted the format all around the world.

Bazalgette of the Jockey Club also made his name in the media business, having founded pay television channel Music Choice Europe, before, in 2004, joining Racing UK, the fledgling horse racing channel owned by a collection of courses, many from the Jockey Club’s own stable. He is now using the tricks he learned within the world of broadcasting in an attempt to rebrand racing, which can sometimes seem impenetrable to the outsider. His latest effort is the introduction of the British Champions Series, launched in April, which is an attempt to provide some coherence to the flat racing season in the wake of the aborted Sovereign Series.

It is basically a brand that wraps around the great flat meetings such as the Guineas, the Derby, Royal Ascot and Glorious Goodwood, and culminates in the British Champions Day, the UK’s richest race day with more than £3m in prize money. It all got off to a decent start this year with the emergence of an equine superstar, Frankel, the 2000 Guineas and Queen Elizabeth II Stakes winner, but it is still not clear what the series is intended to be.

Bazalgette peppers the rationale behind the series with management-speak. It has been about “creating a vehicle” or it is “a platform to help create a larger [racing] economy”, he says, claims demonstrated by the “multi-million pound” sponsorship deal signed with Qatari investment firm Qipco.

Aficionado

However, the corporate waffle is more easily deciphered than the series’ actual structure, especially if you are not a racing aficionado. Horses do not accumulate points to qualify for Champions Day as you might expect. In fact, as long as the horse has a high enough rating, it can just turn up to the finale.

“It’s [a] simple [system] for racing but slightly more complicated than for any other sport,” admits Bazalgette, who is actually more of a football fan and supports Brentford. “We recognise part of the challenge is to start to bring in more formal mechanics, whether it’s a bonus prize, whether it’s league tables, whether it’s qualification, you can debate that. We recognise this is only the starting point”.

The other big issue on his desk goes back to his broadcasting roots and relates to which channel punters will be watching racing on from 2013. Budgets at BBC Sport, which broadcasts the Grand National, the Derby and Royal Ascot, have been cut by around 15%. With renegotiations on broadcast rights now under way, there is speculation that the BBC might prefer to spend its dwindling reserves on the big Aintree steeplechase rather than keep covering the other events.

Meanwhile, can the current Channel 4 deal, in which racing subsidises the broadcaster’s costs, continue? “My own view is that [the BBC will] want to keep the National and that they’ll fight to keep it,” Bazalgette says. “The environment for the last broadcast deal was very difficult, which came just as the advertising market was collapsing and ITV and Channel 4 were in complete crisis. That’s not the way now. The advertising market has come back and is doing very well. There’s a lot more money around from bookmaker advertising in way that wasn’t the case three or four years ago. My view is that Channel 4 and even ITV will be very interested now. The value to Channel 4 of racing is lot more than it was three to four years ago and I’d think that will be reflected in next round of discussions”.

Sluggish

Other media revenues from Racing UK – and its spin-off Turf TV – in which the Jockey Club is a shareholder will also increase from 2013, but until then Bazalgette admits that the club faces a “tough” 2012 as it operates in a sluggish economy and competes for corporate hospitality customers in Olympic year.

Jockey Club profits are recycled into racing, – not into shareholders’ pockets – so that perhaps explains why, despite having the technology ready, Bazalgette seems reluctant to invest in a high definition channel for Racing UK subscribers. It is also why Cheltenham and the Champions Series are such big deals. There is a lot riding on them.


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The anarchy and ecstasy of Cheltenham races | Julian Glover

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It’s not just the horses and the crowds. I love Cheltenham because the normal rules don’t apply

Cheltenham is a town of peeling stucco, imperial avenues and festivals. There are famous events for jazz and books, science and classical music – and then this week, and for me the best of all, the annual four-day jump race meeting.

Highbrow to lowbrow, some might sneer: 50,000 inebriates all cheering a field of small men on large horses. But the Cheltenham Festival, which ends today with the Gold Cup, is more than that because, unlike so much modern sport, it hasn’t been drained of life by commerce, with the spectator reduced to an item in a business transaction and the thrills distilled and predictable.

You don’t watch the festival. You really do take part as well: you cheer, stamp, shout, sing, bet and drink. You can cross the course and stare up the famous final hill whose punishing incline is disguised by television – a freedom that will hopefully survive the idiotic protester who ran on to the course during a race yesterday. You can almost touch the horses as they walk on to the course from the parade ring; and look up at jockeys who take huge risks but get few of the rewards loaded on the mollycoddled football superstars.

Without its crowd, Cheltenham would be nothing. I doubt there is any more joyous or energising experience on the planet this week than standing, as I did, in the happy company of others, screaming support as the winners and losers come home. This is an event largely without malevolence: not tribal, or angry. Everyone is more or less on the same side which is why despite the crowds (a quarter of a million people over four days) there isn’t much need for security or control. It can be a bit shambolic, mournful even as the drunks roll home poorer after the last race of the day, but there is a strong sense of collective human experience.

Escapism is often used as a derogatory term, but this grim spring we should value events that allow us to run away for a time from the world’s troubles.

Millions of people are now queueing up online with their credit cards to buy seats for the Olympics in London. “The greatest tickets on earth”, organisers claim – but I doubt this slick multibillion-pound event will match the raw joy to be found at a shabby racecourse by a gridlocked road outside a town in the west of England.

Britain, I suspect, can be broken into two parts: one that has never heard of the Cheltenham Festival and one that adores it. Ireland – which, as everyone always says, is part of what gives the festival its spirit – is different. There everyone knows about Cheltenham. But to the British it is a secret world: a club that draws out the sort of people for whom metropolitan fashions matter little. It is classless, in that it mixes classes with none of the pretension attached to the great fixtures of summer flat racing, events as horribly flashy as gold and crystal on a designer Swiss watch.

Cheltenham is more about mud than money. Yes, huge amounts are bet, the best horses are expensive, and only millionaires can afford to train them. But jump racing isn’t a rich industry or even a financially viable one – especially after the Irish financial crisis – and the connection between the amateur sport and the best is strong. From time to time, the National Velvet tale of the homebred nag who steals victory from the favourite comes true.

Of course there are risks, to the horses – some, happily not many, are injured or killed – and to the jockeys, whose bodies are battered and whose every bone looks in danger of being broken. It can’t be denied that the risk is part of the thrill: if jump racing were safe it would be dressage.

But I don’t think the attraction is the cruelty; rather the sense that mundane rules that apply to so much else about life are lifted for a time. In that sense Cheltenham is liberated, a place that really doesn’t have too much to do with officialdom. It is everything the smart middle classes claim for the Glastonbury Festival, a step out of usual life – except that I think Glastonbury’s claim to anarchy is contrived. If you really want to tune in, turn on and drop out, come to Cheltenham.


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The anarchy and ecstasy of Cheltenham races | Julian Glover

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It’s not just the horses and the crowds. I love Cheltenham because the normal rules don’t apply

Cheltenham is a town of peeling stucco, imperial avenues and festivals. There are famous events for jazz and books, science and classical music – and then this week, and for me the best of all, the annual four-day jump race meeting.

Highbrow to lowbrow, some might sneer: 50,000 inebriates all cheering a field of small men on large horses. But the Cheltenham Festival, which ends today with the Gold Cup, is more than that because, unlike so much modern sport, it hasn’t been drained of life by commerce, with the spectator reduced to an item in a business transaction and the thrills distilled and predictable.

You don’t watch the festival. You really do take part as well: you cheer, stamp, shout, sing, bet and drink. You can cross the course and stare up the famous final hill whose punishing incline is disguised by television – a freedom that will hopefully survive the idiotic protester who ran on to the course during a race yesterday. You can almost touch the horses as they walk on to the course from the parade ring; and look up at jockeys who take huge risks but get few of the rewards loaded on the mollycoddled football superstars.

Without its crowd, Cheltenham would be nothing. I doubt there is any more joyous or energising experience on the planet this week than standing, as I did, in the happy company of others, screaming support as the winners and losers come home. This is an event largely without malevolence: not tribal, or angry. Everyone is more or less on the same side which is why despite the crowds (a quarter of a million people over four days) there isn’t much need for security or control. It can be a bit shambolic, mournful even as the drunks roll home poorer after the last race of the day, but there is a strong sense of collective human experience.

Escapism is often used as a derogatory term, but this grim spring we should value events that allow us to run away for a time from the world’s troubles.

Millions of people are now queueing up online with their credit cards to buy seats for the Olympics in London. “The greatest tickets on earth”, organisers claim – but I doubt this slick multibillion-pound event will match the raw joy to be found at a shabby racecourse by a gridlocked road outside a town in the west of England.

Britain, I suspect, can be broken into two parts: one that has never heard of the Cheltenham Festival and one that adores it. Ireland – which, as everyone always says, is part of what gives the festival its spirit – is different. There everyone knows about Cheltenham. But to the British it is a secret world: a club that draws out the sort of people for whom metropolitan fashions matter little. It is classless, in that it mixes classes with none of the pretension attached to the great fixtures of summer flat racing, events as horribly flashy as gold and crystal on a designer Swiss watch.

Cheltenham is more about mud than money. Yes, huge amounts are bet, the best horses are expensive, and only millionaires can afford to train them. But jump racing isn’t a rich industry or even a financially viable one – especially after the Irish financial crisis – and the connection between the amateur sport and the best is strong. From time to time, the National Velvet tale of the homebred nag who steals victory from the favourite comes true.

Of course there are risks, to the horses – some, happily not many, are injured or killed – and to the jockeys, whose bodies are battered and whose every bone looks in danger of being broken. It can’t be denied that the risk is part of the thrill: if jump racing were safe it would be dressage.

But I don’t think the attraction is the cruelty; rather the sense that mundane rules that apply to so much else about life are lifted for a time. In that sense Cheltenham is liberated, a place that really doesn’t have too much to do with officialdom. It is everything the smart middle classes claim for the Glastonbury Festival, a step out of usual life – except that I think Glastonbury’s claim to anarchy is contrived. If you really want to tune in, turn on and drop out, come to Cheltenham.


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Cheltenham festival: bust but buoyant, Irish eyes keep smiling

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Annual emerald invasion of Gloucestershire races defies country’s economic woes

As far as racegoer Jim O’Neill was concerned the day had it all: fine spring sunshine, a record-equalling Irish display, a couple of winning bets. And more pints of Guinness than, by the end of the afternoon, he could possibly hope to accurately tot up.

“It’s been brilliant,” said O’Neill, visiting the Cheltenham festival with a gang of mates from Cork. “Look, we’ve got our problems at home – a bust economy, worries over our jobs, a new government we’re not sure of. But today is St Paddy’s day and we’re going to forget all of that nonsense and have a great time.”

The Gloucestershire festival of National Hunt racing is synonymous with the Irish, who for years have arrived to cheer on horses trained on their home turf.

In recent history the booming Irish economy meant the green-clad hoards had ready cash to spend in the bar and at the bookmaker’s – while the Irish owners and trainers had deep funds to invest in the horses the punters came to cheer on.

Times have changed. The Irish economy is in terrible trouble with less money available for fans to spend on beer and bets and for trainers to invest in their horses. So would this be the year that the Irish deserted Cheltenham?

Not father and son Iain and Chris Flynn. They downed their first two pints of Guinness just after 9am at Cheltenham rugby club. By midday – an hour and a half before the first race – they were enjoying their “sixth or seventh” and agreeing this could turn out to be the best St Patrick’s day ever.

Iain said he had been determined to bring his son along partly as a show of defiance. “I get the impression that quite a few English people are secretly a little bit glad that we are struggling a bit now.

“Perhaps they think we have lorded it over them in recent years when times have been good for us. I wanted to come this week to demonstrate that the Irish aren’t completely bust. We do have a little money to spend still.”

It is hard to gauge accurately how many Irish people have made it to Cheltenham this week: “We don’t check their passports at the gate,” said the racecourse spokesman, Andy Clifton.

But the travel firms reckon they have brought about the same number as last year on organised tours: 5,000. Tens of thousands more make their own way.

To cope with the demand, Ryanair put on 22 extra flights for the week while Irish Ferries say numbers of travellers are up by 20% on the same period last year – though this figure includes sports fans going the other way at the weekend for the crucial England v Ireland rugby match.

Stan McCann, a racegoer from County Clare, said he detected a different kind of Irish crowd. “I don’t think there are quite so many hooray Henry types here. I think the ones who recently have come here just to be seen are staying away and it is more about the hardcore fans again now.

“For me that’s a good thing. It never quite felt right – young Irish lads coming over in posh shirts and shiny boots and splashing the cash. I’m happy if it gets back to the old crowd, really. If there’s a few less bankers and financial types here, I’ll be glad.”

Estimating the numbers of Irish people at Cheltenham is complicated by the festival’s drive to attract local people with Irish connections. They advertised aggressively to try to draw expats to the festival, offering dancing and a performance by Irish rock band Hothouse Flowers to tempt people who may not normally be attracted to racing.

Emerald-coloured top hats were thrown into the air as Noble Prince won the opening race, giving the Irish a record-breaking 10th win in the festival so far, with Gold Cup day still to come.

One blemish came when an intruder on to the track wielding a placard criticising Ryanair, which was sponsoring the third race. Michael O’Leary, chief executive of Ryanair and owner of a stable of racehorses, dismissed the incident: “If he’s prepared to run in front of AP McCoy riding a horse, let him.”

The protester narrowly avoided a very sore head. Dozens, probably hundreds, leaving the Guinness village after a day of drinking will not be so lucky.


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Ladies dress to impress on their day at Cheltenham

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More than 300 women threw their occasionally inspired millinery into the ring for the non-equine competition

In a small pocket of the English countryside where the prevailing look tends to a palette of brown, green and mustard tweed, an extraordinary and very colourful event has taken place: Ladies Day, at Cheltenham festival.

More than 300 women threw their occasionally inspired millinery into the ring for the non-equine competition part of the afternoon, and with little in the way of form to go on, judges were left with no easy task when it came to picking a winner.

“We’ve had a lot of women who’ve come dressed to impress,” said judge Sarah Clark, a course leader for Fashion and Clothing at Gloucestershire college.

“We’ve also got some who’ve come along and perhaps think they’re not good enough to enter, with low-key but stylish outfits on. And then we’ve got the ladies who’ve come along and look very cold.” It should probably go without saying that it was this decidedly underdressed sub-section of entrant who appeared to be attracting the most attention from increasingly refreshed racegoers as the day progressed.

When approached by the Guardian, one such group of women claimed to be blissfully unaware that it was Ladies Day at all. “We’re just here to drink lots of champagne and find some nice men,” declared a shivering spokeswoman, politely declining to offer a view on who would win the day’s feature race, the Queen Mother Champion Chase.

In the end a local student, Eliza Cook, was first past the post, with her practical ensemble of a three-quarter length elegant grey jacket and long black leather Agent Provocateur gloves, all topped and tailed with black befeathered Graham McCartney hat and vintage suede boots taking the Best Outfit prize. Debbie Grogan won Best Hat with an eye-catching Suzanne Gill creation fashioned entirely from pheasant feathers.

And with that this unusual yet enduring feature of the National Hunt’s annual Olympics was over for another year.


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Irish crisis fails to deter St Patrick’s Day punters at Cheltenham

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Irish horse-racing fans still attend festival in large numbers despite economic crisis, say travel companies

They downed their first two pints of Guinness just after 9am at Cheltenham rugby club – before the breakfast buffet had even been laid out.

By midday father and son Iain and Chris Flynn, from Dublin, were in the Guinness Village at the racecourse, enjoying their “sixth or seventh” pint and agreeing this could turn out to be the best St Patrick’s Day ever.

The Cheltenham festival is synonymous with the Irish, who for years have descended on Gloucestershire in their tens of thousands to cheer on their horses and down the black stuff by the tankerload.

But it was feared that this year Ireland’s economic troubles would keep the green-clad hordes away.

Iain Flynn, a factory worker, said he had been determined to bring his student son along, partly as a show of defiance. “I get the impression that quite a few English people are secretly a little bit glad that we are struggling a bit now. Perhaps they think we have lorded it over them in recent years when times have been good for us.

“I wanted to come this week to demonstrate that the Irish aren’t completely bust. We do have a little money to spend still. It was also about coming and having a good time with the lad, of course.”

It is hard to gauge accurately how many Irish people have made it to Cheltenham this week: “We don’t check their passports at the gate,” said racecourse spokesman Andy Clifton. But the travel firms reckon they have brought around the same number as last year on organised tours – 5,000. On top of that, of course, tens of thousands more make their own way over.

The air and ferry companies are pleased with the number of tickets sold. Ryanair, for example, added extra flights for the week.

“Most passengers snapped up early deals, so to respond to this enormous demand Ryanair has added 22 extra flights,” said the airline’s Stephen McNamara.

Declan Mescall, head of passenger sales for Irish Ferries, said its bookings were up 20% this week – though that includes travellers heading the other way for the weekend’s crucial Ireland v England rugby match in Dublin.

Mescall believes the economic downturn has turned Irish sports fans, who would have jetted around in recent times, back on to the ferries. “A few years ago everyone would have gone on the ferry. People are realising it’s the good value way to go again. It’s part of a return to traditional values, I think.”

Racegoer Stan McCann, from County Clare, said he detected a different kind of Irish crowd. “I don’t think there are quite so many hooray Henry types here. I think the ones who recently have come here just to be seen are staying away and it is more about the hardcore fans again now. For me that’s a good thing. It never quite felt right – young Irish lads coming over in posh shirts and shiny boots and splashing the cash. I’m happy if it gets back to the old crowd, really. If there’s a few less bankers and financial types here, I’ll be glad.”

Not everyone at Cheltenham seemed certain the number of Irish was holding steady. At the Go Racing in Ireland stall, Sophie O’Hare said she had heard numbers were down by 30%: “It is tough times; people are staying away.”

On the positive side for her, O’Hare said, there had been huge interest from English people in organising racing trips to Ireland.

Estimating the numbers of Irish people at Cheltenham is further complicated by the festival’s drive to attract local people with Irish connections. They have advertised aggressively to try to draw expats to the festival and organised alternative events such as dancing and a performance by Irish rock band Hothouse Flowers to tempt in lovers of Irish culture who may not normally have been attracted to racing.

Yet another problem is the number of English people who, just for a day, like to imagine they are Irish, Such as Derbyshire twins Nick and Anthony Donnelly. In emerald green top hats and (fake) leprechaun beards, they were to be found attempting to winkle hot tips out of O’Hare.

“We’re here to celebrate our birthdays and, just for a day, we can all pretend to have a bit of Irish in us, can’t we?” Anthony said.


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